Introducing The Top 3 Social Media Platforms That Produces The Best Return On Investment In Digital Marketing


Introducing The Top 3 Social Media Platforms That Produces The Best Return On Investment In Digital Marketing

By Richybhel B.



Over the past decade, the rise of gadgets and technology had brought significant changes on how businesses market their products. The birth of social media like Facebook, Twitter, Instagram, Linkedin…and so forth…have substantially disrupted the traditional marketing platforms.


And such developments had distributed online power and influence not only to companies but also to ordinary consumers. Do you remember the United Airlines fiasco and how it had spread like wildfire to different social media platforms? This incident had brought negative impact on United as their stock value dropped within a couple of days after angry netizens expressed their deep concern and opinion online. On this example, we can see how consumers take a proactive lead as being brand ambassadors or critiques on social media. They can either make or break you.


But what is Social Media? According to Merriam-Webster, Social Media are forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). In layman’s term social media is an online community where people can socialize and share anything they want.


Why is Social Media important for you or your business?


Social media is the newest and biggest community that provide unlimited marketing opportunities. To be more precise…digital marketing. Previously, some of you placed huge advertisements on crowded streets and establishments. Or some of you purchased airtime minutes for their commercials to reach consumers at home. However, with the classical advertising methods, you were not able to precisely reach your target group. Also, were you able to track your Return On Investments (ROI) for a particular campaign you have funded? I do not think so…But the good news is that it is now possible with the latest cutting edge marketing technology tools such as Facebook Analytics, Twitter Analytics, Instagram Insights, Hootsuite, Buffer, etc.


Therefore, Digital marketing is an innovative way of advertising your product or services… More importantly it is a powerful way of positioning your brand in the mind of your customers. The better you can define your ideal customer, the easier and cheaper your advertisement is going to be. And the higher your probability of success of course. Details such as location, age, gender, status etc are therefore significantly important.


Many companies like you forget the main purpose of advertisement. It is not building brand or building trust but increasing sales. However, the main goal of social media is to bring the ideal target group in one platform and educate them about your product or services by building trust and brand. So instead of you approaching clients, they will come to you…


Digital marketing or Social Media can precisely measure whether you are reaching out to your right target group. That is why it is important for you to understand the importance for your business.


But social media advertisement does not stand on technology alone. Since it is a community, the people using it are a big factor as well. People listen to each other, people are influenced by the opinions of others. Social recommendations by the people we have on our social networks, may it be family or friends influence our decisions. According to a study of McKinsey & Company, social recommendations induced an average of 26 percent of purchases across all product categories in 2014.They also state for travel, investment services, and over-the-counter drugs, 40 to 50 percent of consumers looked to social recommendations.


So when you hear of Social Media Marketing, remember there’s always 2 factors working together:


A powerful social media analytical tool that helps direct digital marketing campaigns.


And recommendations or ‘word-of-mouth’ influence of personal connections and other personalities.


But before starting off your company’s digital marketing campaign on social media, you have to do your homework first. Since there’s no such thing as ‘one-size-fits-all’ approach on the different social media platforms. You have to understand how each of them work and make a plan on how your company will be approaching them.


Introducing The Top 3 Social Media Platform You Can Utilize For Your Digital Marketing Campaign:


First Place: Facebook


FB Ads

FB Ads

With an average of 1.5 billion active monthly users, Facebook is the number one social media platform in the world right now. Having the largest audience the company understands the intense potential businesses can invest and capitalize on. Thus, the company ranked first with a 95.8% score on the social media platform list that produce the best ROI. This is based on the research made by Social Media Marketers Worldwide last March 2016. Which is no surprise since the company has dedicated a sizable portion of its efforts toward developing an advertising structure participating businesses have come to depend on for running successful digital marketing campaigns.


Facebook campaigns are created by first defining an objective that is specific to their platform which drives each advertisement. Examples of different objectives are; to increase page likes, generate leads, raise brand awareness, drive traffic to your company website, etc.


So we highly recommend you start with this platform first with your digital marketing campaign. If you already have a personal facebook account you can create a facebook page for your business to start advertising from there.


Second Place: Twitter


Twitter Ads

Twitter Ads

Coming in on second is Twitter with 63.5% score in the list of social media platforms that produce the best ROI (Media Marketers Worldwide-March 2016). Having around 300 million monthly active users its presence as a digital marketing platform cannot be ignored as well. It offers a diverse portfolio for advertising formats. Twitter’s flexibility is the reason it landed on second despite the fact that their active monthly users is only half compared to Instagram.


On this platform you can tweet out about almost anything. You can tweet a message, a photo, a video, a link, etc. And you can simply follow and unfollow a certain personality that you like. Same as facebook, it’s fast and super easy to use.

To get started you have to choose your target audience, amplify your message and be discovered by more people, and then set a budget and pay for what works.


Third Place: Instagram


Instagram Business

Instagram Business

On the third place is Instagram with 40.1% score on Best ROI Return. With 600 million active monthly users according to Forbes (December 2016) this platform has been gaining popularity. It was founded in 2010, and shortly two years after, in 2012 it was bought and acquired by Facebook. However, because this platforms only offers posts of photos and videos, its advertising capabilities are limited as compared to other social media platforms.


So if you like posting photos and videos then this will work out well for you and your business.


A thorough understanding will definitely develop as you navigate yourself and utilize the social media platforms and tools for your digital marketing campaign.


However, we understand that running a business is already tough enough. And as much as you want to learn about these things, you just don’t have the time to do it. But don’t worry…if you and your company want to take advantage of using social media for your digital marketing campaign then talk to us. Would you like to learn how Annofire help busy entrepreneurs like you get the most ROI in social media? Then contact us now and get your free consultation for your business.